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	<title>Dominique Stender &#187; Commerce</title>
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	<description>Good software is only the beginning...</description>
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		<title>The Power of Facebook: A Case Study</title>
		<link>http://www.st-webdevelopment.com/commerce/2009/12/power-facebook-case-study/</link>
		<comments>http://www.st-webdevelopment.com/commerce/2009/12/power-facebook-case-study/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 03:15:48 +0000</pubDate>
		<dc:creator>Dominique</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[charts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Article about a Facebook group that attempts to push a 17 year old song on top of the British Christmas charts of 2009 in favor of the usual X-Factor song.]]></description>
			<content:encoded><![CDATA[<p>In case you or your company are still not convinced of the power of social media sites such as facebook and twitter or you're wondering whether they can give your company a sales boost, <a title="The BBC on the Anti X-Factor campain 2009" href="http://www.bbc.co.uk/6music/news/20091216_rageagainstthemachine.shtml" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.bbc.co.uk/6music/news/20091216_rageagainstthemachine.shtml?referer=');">read this story on BBC</a>.</p>
<p>In a nutshell a <a title="The official facebook group of the anti X-Factor campain" href="http://bit.ly/inthename" target="_blank" onclick="pageTracker._trackPageview('/outgoing/bit.ly/inthename?referer=');">Facebook group</a> formed to put the 17 year old Rage Against The Machine Song "Killing In The Name Of" on top of this years British Christmas Charts.</p>
<p>Here's their official video</p>
<p><a href="http://www.st-webdevelopment.com/commerce/2009/12/power-facebook-case-study/"><em>Click here to view the embedded video.</em></a></p>
<p>The video itself does not say very much, the information text next to it on the YouTube page itself is much better.</p>
<p>The X-Factor is a Music Chart TV Show much like the "American Idol" or the German "DSDS". In the last years, the winner of the X-Factor show has always been the number one hit for the British christmas charts.</p>
<p>Apparently people have enough of this. Hence they formed the <a title="The official Facebook Group of the anti X-Factor campaign" href="http://bit.ly/inthename" target="_blank" onclick="pageTracker._trackPageview('/outgoing/bit.ly/inthename?referer=');">Facebook group</a> to push another song into the charts - Rage Against The Machine with Killing In The Name Of.</p>
<p>You can help their cause by buying a download of the song either on <a title="Buy RATM Killing In The Name Of on iTunes" href="http://bit.ly/ratm-itunes" target="_blank" onclick="pageTracker._trackPageview('/outgoing/bit.ly/ratm-itunes?referer=');">iTunes</a>, <a title="Download RATM Killing In The Name Of on Amazon" href="http://bit.ly/ratm-amazon" target="_blank" onclick="pageTracker._trackPageview('/outgoing/bit.ly/ratm-amazon?referer=');">Amazon</a> and various other sites.</p>
<p>Currently the song in fact <em>is </em>number one in the <a title="The British Single Charts" href="http://www.bbc.co.uk/radio1/chart/singles/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.bbc.co.uk/radio1/chart/singles/?referer=');">British charts</a>.</p>
<p>This is a wakeup call to everyone that is not yet convinced about the potential of social media to drive business. The potential is there. Now it is proven again.</p>
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