Dominique Stender Good software is only the beginning…

The Power of Facebook: A Case Study

In case you or your company are still not convinced of the power of social media sites such as facebook and twitter or you're wondering whether they can give your company a sales boost, read this story on BBC.

In a nutshell a Facebook group formed to put the 17 year old Rage Against The Machine Song "Killing In The Name Of" on top of this years British Christmas Charts.

Here's their official video

The video itself does not say very much, the information text next to it on the YouTube page itself is much better.

The X-Factor is a Music Chart TV Show much like the "American Idol" or the German "DSDS". In the last years, the winner of the X-Factor show has always been the number one hit for the British christmas charts.

Apparently people have enough of this. Hence they formed the Facebook group to push another song into the charts - Rage Against The Machine with Killing In The Name Of.

You can help their cause by buying a download of the song either on iTunes, Amazon and various other sites.

Currently the song in fact is number one in the British charts.

This is a wakeup call to everyone that is not yet convinced about the potential of social media to drive business. The potential is there. Now it is proven again.